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Centra In The News

Mission Moment by Adrienne Sowers

Published on Wednesday August 7, 2024
Adrienne Sowers

In healthcare, finance is more than just number-crunching—it's about collaborating with others to realize our mission of improving the health and quality of life for the communities we serve. As a Finance Director at Centra, my role involves ensuring robust financial management that enables Centra to deliver essential healthcare services effectively and for the long term. Maintaining financial stability allows us to attract and retain skilled Caregivers and providers, deliver timely high-quality care and offer services to areas of greatest need.

I closely collaborate with fellow leaders to develop financial strategies that align with our community-focused goals. This could include investing in services that prevent health issues or improve quality of life, making sure we provide adequate access to healthcare, upgrading equipment to improve patient outcomes and satisfaction or creating budgets and key performance indicators in collaboration with operational leaders to ensure that finite resources are allocated and used in a sustainable manner.

Transparency and accountability are core to our financial practices; through regular reporting and oversight, we ensure our investments and resources consistently support Centra’s mission. Continuous learning is also necessary to provide valuable financial information to stakeholders, including learning about new technologies, regulations, reimbursement methodologies and staying up to date on industry trends in an ever-evolving healthcare landscape.

The Finance Team’s efforts align with Centra’s mission by maintaining financial stability, optimizing resources and strategically planning, helping to ensure Centra can continue to enhance the health and quality of life in our communities in central and southern Virginia well into the future.